A Beautiful Story
DUCATI wanted to tell the world that behind the extreme performances of its models there is the desire to provoke unique emotions in its customers.
To do so, we treated the brand like it was an enthralling story, able to fill people with passion because it never stops surprising.
It was the adventure in which everyone dreams of playing the leading role.
Since the best way to tell a story is to show it, we have appropriated the typical language
of the artform best suited to this purpose: cinematography.
The unusual graphics and the tone of voice used define an original and distinctive format that can be replicated for any kind of message.