When a band called Crystal Fighters went on Spotify with the song “Boomin* in your Jeep”,
the brand decided to leverage on the song’s audience to communicate its values and experiences.
This is how “Boomin' Tempo” was born.
*Boomin’ is not just a trend, it’s a lifestyle. It’s about that feeling of freedom you get on a road trip driving into the sunset when you turn the music up
and all your troubles fade away. So, which brand better than Jeep can embody the truly essence of the boomin’?