Sportage 30th Anniversary

Kia Sportage, maybe the most iconic model of the Korean automaker, celebrates its 30th anniversary in 2021.
Such an event deserved a worthy gift, so for the occasion we gave it the first TVC entirely made in Italy.
A cake would have been wasted but candles were a must, so we made it blow out 30 of the latest generation, just like it.

The commercial, aired on major national and local broadcasters, was accompanied by a media planning
that also involved the social channels of the brand in addition to the classic billboards, DOOH and press pages.