Jeep is the official sponsor of the Deejay Xmaster Winter Tour, a special event that combines winter sports, music and cars.
For the occasion we have created a branded content based on one of the core values of the brand:
the instinct to go beyond the limits of the ordinary. The project was carried out in collaboration with Mopar,
which manages the aftersale of all FCA group brands. By entering in a precise moment of the story and emphasizing
the possibility of customization of Jeep models, Mopar assumes the role of amplifier of the brand experience
managing to tell itself in a precise but not invasive way.