The XMas Warning Box

To communicate the not-so-special Fiat Christmas promo about the safety systems, we’ve asked ourselves:
how can we combine safety and Christmas to make a memorable campaign with the brand’s typical irony?
The answer was immediately obvious: cats!

After all, no one can resist kittens. Except the client.
That’s why this commercial didn’t break out of its rubamatic cocoon.
In its place, we sadly saw fly on the web this bumblebee:
Fiat | Christmas Tree Sensor