Under Forty.o

1 of 3 Italian may have cystic fibrosis. Despite this, the knowledge of the disease is low in the entire country.
The aim is to raise awareness to the disease and its symptoms.

INSIGHT
40 years. That’s how long the lifespan of people with cystic fibrosis is.
Half of the average lifespan and exactly the reason why they tend to achieve more in less time than other people.
Both in career and life.

IDEA
Recognize those people achievement is the only way to give people something to be inspired of instead of pitying.
In collaboration with Forbes, we create the only under 40 list that celebrates the life
of those who make the best out of the worst: Under Forty.o