EVolv3 Reality

To launch the new Kia EV3 on the Italian market and position it as an electric vehicle that breaks conventions,
we developed a bold Fake Out of Home campaign. Designed to amplify the international rollout
while embracing the latest visual trends, it combined high-impact storytelling with unique features
and innovative thinking to present the Kia EV3 as a truly out-of-the-box electric car.
The audience response was strong, and the campaign stood out by turning a product launch into a striking visual statement.

That was the professional, polished version.
But to be completely honest with you: beyond all that serious stuff, we just wanted to do something bold, different, and fun—without compromising on results.
And judging by how it turned out… we’d say we nailed it. Wouldn’t you?

TOTAL IMPRESSION

39M

TOTAL VIEWS

4,5M

TOTAL INTERACTIONS

46,9K

eugenioderiso@gmail.com / +39 3393189947
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"That's all, Folks!"

cristiano.matrone@gmail.com / +39 3283840355
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