500 la Prima
Fiat faces a sea change by launching its first all-electric car. Needless to say, it is a 500.
Such a world-famous car needed a name that would represent the beginning of a new era without giving up its history.
A name that would announce to the world its being the first Italian electric car.
A name that would tell at first hearing its ability to change the way of understanding electric mobility rather than changing itself to be part of it.
In a word, its being The First.