Kia Designers Award
Innovative, flexible and constantly evolving: the world of fashion perfectly embodies the concept of movement promoted by Kia.
So, when we were challenged to increase Kia's brand awareness by extending the concept of “Movement That Inspires” to new sectors,
doing 2+2 was relatively simple. Hence the Kia Designers Award: a contest, organized in collaboration with the Camera Nazionale della Moda Italiana,
which offered the possibility to some young designers to create an original outfit inspired by the movement.
The stakes? To create an exclusive car wrapping for the Kia Sportage to be exhibited together with the original outfit at the final event of Milan Fashion Week 2022.
First place was won by Edoardo Terribilini who thus saw his innovative creations exhibited at the Fashion Hub of the Camera Nazionale della Moda Italiana.
The operation was told through various digital and social contents, including these video interviews with the designers involved which made it possible to retrace
the entire creative process underlying their works, from the initial research phase to the planning stage,
and to find out how the movement was the main factor of inspiration.