The importance of a wise choice
Let's face it: working on After Sales is not the best of life for a creative.
And yet, when the insight is right and the client is on your side, you can also have fun talking about roof bars,
charging cables and even routine maintenance. The example is this campaign centered on the self-inflicted persecution provoked
by "the anxiety of having made the wrong choice", a feeling that everyone has experienced at least once.
You can see the result in these six short videos for social use: through a light and ironic tone of voice, they tell the impact of "wrong choices"
on everyday life by showing situations easy to identify in and which therefore make you laugh but also reflect.